The People's Choice Wine Awards is run by Janet Harrison, founder of Cracking Wine and The Fizz Festival. Both companies organise fun and informal wine tasting events and wine festivals which always involve an audience vote. Her experience has shown that wine lovers know a good wine when they taste it - whether they have a formal wine education or not.
In 2017 the inaugural PCWA was launched. Wines were submitted from a wide range of supermarkets, importers, producers and retailers. It is expected that the competition will attract even more wines this year.
The ethos behind the PCWA is simple - giving the consumer the opportunity to vote for the wines they love means that they are at the heart of the process, rather than being disengaged from it. The terminology and categories have been made easy to understand and meaningful to the average wine drinker. This helps them make better buying decisions and helps retailers understand what their customer wants.
Above all, wine is a joyful thing and should be fun - PCWA reflects that spirit.
Right, let's open a bottle and get started.